If you “don’t have time to take photos.” You should know, the intent of this article is not to convince you to take photos. If you require motivation for that, try this one [Grow Your Foodservice Business with Content Marketing]. Here, we are focusing on how to make your photo-taking…

Get your smartphone out of your pocket and start using it to increase engagement, traffic, and sales for your establishment. Let’s start by acknowledging the fact that you are busy. You probably “don’t have time to take photos,”… not to mention finding the time to do anything with them. And, if you were to find the time, you’re still not quite sure what to take photos of. If that sounds…

Try this low-cost, do-it-yourself solution that turns any TV into a digital menu board! Most modern television sets feature the ability to play images and videos from a USB flash drive (also known as jump-drive, thumb-drive, stick, and USB thing). Plug a thumb-drive of content (more on content in a minute) into the USB port of a TV to showcase your menu, photos, or…

More than ever, a strong digital presence is vital to the growth and success of restaurants and food-focused operations. The most valuable weapon you have in the battle for eyes, ears, and engagement online is content. This content primarily comprises your photos, videos, and copy (text) — but even ornaments like hashtags and emoji can play a role. Your digital presence is a combination of the platforms you utilize…

An everyday social marketing strategy for creating valuable, personalized content to broadcast and build your brand. I’m not going to get into the weeds on social media. I’m not going to talk about how you should completely fill out your profiles, how to boost a post, create a targeted ad, what a hashtag is, or how to understand your analytic reports. Those are all things you…

Your next cookie sale is just an impulse purchase away… A brief look at how impulse purchases can increase customer loyalty. Superman’s weakness is kryptonite; for a consumer, it’s discretionary spending. Whether you call them guests or customers, whether they’re grabbing-and-going or checking out after a sit-down meal, they all have the same weakness… the allure of strategically placed impulse purchase items.